Hi, I’m Matt, a dad, creator, and lifelong learner with a passion for helping others grow, both online and off.

Personally I am not one to put myself out there much and have always very much kept to myself, but lately I want to share some of my perspective and knowledge with the world. 

My journey has been anything but straightforward. Over the years, I’ve faced my share of struggles: losing family, friendships, businesses, and, at times, even myself. Each challenge has shaped who I am today and deepened my commitment to making a positive impact, especially for those who feel like outsiders or underdogs.

Professionally, I bring a diverse background to the table. I’ve worked in security operations, fitness, build and operated a disability support company, and now diving head first into e-commerce and finance. But it was becoming a parent, raising two amazing children, including a son on the autism spectrum, now that truly changed my perspective. Their energy, curiosity, and resilience inspired me to study and work in early childhood education. Not only is this venture changing who I am as a person in such a positive way but it is teaching me a whole new set of skills and giving me a brand new outlook on life. This outlook I plan to bring to each and every one of my products and sharing with it with the world no matter how big or small.   

Outside of work, I’m a big kid at heart. I love video games, creative design, camping, 4WD, Lego and all things technology and AI. These moments remind me to embrace the joy and creativity of childhood, and to make the most of every day, because our kids won’t be this young forever.

I’m grateful for my amazing family and the love and chaos that it brings. Parenting a neurodiverse child has taught me to celebrate small victories and to see the world through a lens of empathy and possibility. There's a lot of things in my life I wish I didn't do and "regret" but I now choose to not think of those things as regrets and instead they were lessons and growth opportunities. 

Through Digital Dad XP and my warehouse, I hope to share not just products, but a philosophy: that growth is a lifelong quest, and every challenge is a chance to level up. Whether you’re here for digital tools, custom apparel, or just a bit of inspiration, I’m glad you’re part of this journey with me.

Let’s keep leveling up together.